eBay wants to take advantage of the surge in popularity of online shopping in Britain by opening up its eBay Express store. It focuses on fixed-price goods from reputable sellers in a bid (ha ha) to give confidence to online customers.
The UK eBay auction service started seven years ago and has a mixed reputation. Whilst the auction style of buying and selling suits some, it’s been criticised for the ease in which scams can take place. eBay Express extends the ‘Buy it Now’ model and only accepts sellers with a very high positive feedback score.
eBay say there’s a distinct advantage for niche sellers who wouldn’t get the product exposure by simply running their own web site.
It will be interesting to see if it has any effect on eBay’s core auciton services, which have already undergone some unpopular changes recently, affecting both buyers and sellers.