GfK have done research claiming that consumers will spend up to 50% more for electrical goods online than on the high street, the reasoning being that they’ll buy higher-specification products thinking they’ll get a better deal online.
As an example, the average cost of a LCD TV bought online was £867, 32% more than the £657 spent on the high street.
It’s commonly thought that the Net offers the cheapest deals, particularly for electrical goods, but there are still some decent offers to be had offline too. Of course it’s the speed of comparing prices online that’s also very attractive.
Are you inclined to spend more online on better equipment because it seems better value?