Vodafone is the latest company to launch an own-brand phone – in this case the new Vodafone 710 3G clamshell handset, which will be the first in a series of own-brand models.
China’s Huawei Technologies will supply the Vodafone 710 clamshell phone. "The move will assist the uptake of 3G services, due to the lower cost per handset and the fact that the Vodafone 710 will be offered on prepay as well as contract, and will provide wide market access to 3G," Vodafone said in a statement.
"White label" phones can typically cost a third less than those sourced from more established handset brands – and they give operators greater flexibility to customise the phones to their own services. Details so far released on the 710 indicate it features an MP3 music player, a 1.3 megapixel camera and Bluetooth. The launch is expected next month.