Sony Ericsson is launching a music download service under the name M-Buzz. However, this isn’t another big name music download service – this one focuses on new music for Sony Ericsson handsets.
M-Buzz will be a promotional space for breaking new and developing artists. Music will be available via a revamped version of the company’s PlayNow service and the web. As well as full songs, the site will feature videos, biographies, gig schedules and other related content. The first batch of artists featuring will be courtesy of Sony/ATV Music Publishing, after the company signed a deal to showcase a limited number of its artists and bands each month.
The first phones offering M-BUZZ will be the W850i and W950i Walkman phones announced earlier this year and scheduled to ship in Europe during the second half of 2006. M-Buzz will go live on October 2nd, with downloadable content gradually phased for the 20 countries currently accessing Sony Ericsson’s PlayNow service.