Nokia will use real names for its phones in 2007

Mobile phones

Nokia have said that from 2007 all their phones will be given proper names rather than numbers and other codes. According to their marketing chief, the names will carry a meaning and will be important to their customers.

Apparently the market has been confused by all the model numbers that have been released by Nokia and other manufacturers. Sounds like me. I was never really into the Nokia phones and was amazed at everyone who could distinguish phones by their number and remember all the features that each had.

We’ll have to wait to see what names Nokia chooses to evoke the importance and meaning of their next batch of phones, and whether they’ll use English or have localised versions.

Do you care if your mobile has a name?

Andy Merrett
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