Another major music label agreed to provide its music catalogue to the soon-to-be-launched SpiralFrog ad-supported music download service.
EMI have offered their entire music catalogue, not long after SpiralFrog did a deal with Universal Music.
EMI’s co-CEO Roger Faxon said “It is a very exciting concept which fuses advertising with music downloads and other services to recapture consumer demand which has been hijacked by online piracy.”
I’ll be honest I never thought I’d see a time when record companies agreed to give their music away online for free. Whether they’re getting a cut of the advertising – well there must be something in it for them. Maybe everyone involved in SpiralFrog believes that it will lead people further and further into legitimate music – and that they’ll start wanting to pay for it.