UK's top town for broadband? Swindon


Swindon has topped the list of towns with the greatest home broadband usage
, with 51.1% of all households having at least a basic package, according to ‘estimated research’ by Point Topic.

Factors that seem to have influenced this include:

  • Good overall availability of broadband
  • Strong competition between BT and ntl:Telewest
  • Town is in the south of England
  • Town has a high proportion of young families with children

All towns in the top 10 were in the south of England. Conversely, over 50 local authorities have a broadband takeup of less than 25%, though many of these are in rural areas – not that surprising.

Point Topic chief exec Tim Johnson said the results were "the most
accurate estimates available, especially as the broadband market is
becoming more deeply divided and even the biggest suppliers no longer
have a complete view of what is going on"

Top 10 towns/areas are:

  1. Swindon 51.1%
  2. Wokingham 49.3%
  3. Wycombe 48.7%
  4. Milton Keynes 48.5%
  5. Watford 48.4%
  6. Stevenage 48.0%
  7. Bracknell Forest 47.9%
  8. Aylesbury Vale 47.5%
  9. West Wiltshire 47.2%
  10. Surrey Heath 47.1%


Andy Merrett
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