The UK’s leading new media company Shiny Media has reinvented the gadgets review website with the launch of its latest blog TechReviews.tv ‘
This is the first gadget site to major on video reviews of products,’ says Shiny Media’s creative director, Ashley Norris. ‘For the first time readers, or maybe we should call them viewers, can get a really close look at gadgets like mobiles and MP3 players.’ ‘They will be able to see the way a mobile phone screen twists round, examine the tiny buttons on a music player or see quite how daft a pair of earphones looks when they are being worn.’
Already a hit on Shiny Media’s Tech Digest and Shiny Shiny websites the video reviews are also among the most popular technology videos on the video hosting YouTube website. At the time of writing Shiny Media has two of the Top 10 most viewed Science and Technology videos on the site this week.
The site also has traditional style text reviews of products and will feature regular product round ups.
‘Shiny recognises that TechReviews isn’t the only great source of reviews online,‘ says editorial director Katie Lee, ‘so each day the site will find out what bloggers and other reviewers around the web are saying about a particular product.’
‘Plus, through the comments section readers can add their own thoughts about products, making this a truly interactive reviews site. After all, while TechReviews may be among the first to publish a review of a product, its opinions aren’t necessarily always the last word.’
About Shiny Media
In a poll among PRs for UK trade paper PR Week, Tech Digest and Shiny Shiny were voted as two of the four most influential gadget websites in the UK alongside the BBC and The Sun’s Gizmo.
In an interview for the Financial Times, Sky’s CEO James Murdoch cited HDTVUK as his favourite online read.
Shiny Media facts and figures
* The UK’s first and largest commercial weblog publishing company
* Attracts 1.6 million unique visitors a month to its network of 24 blogs.
* Shiny Media’s blogs have been featured in newspapers and magazines on both sides of the Atlantic including; The Guardian, USA Today, International Herald Tribune, The Sun, Daily Mirror, Vogue, Elle, Time Magazine and the Financial Times.
For more information about the new blog or Shiny Media contact Ashley Norris here.