I imagine our US readers have seen our numerous posts on ROK TV in the UK and wondered what all the fuss was about? Well, now you can find out – as the service that streams TV to your 2.5G phone has now launched in the US, initially with 13 channels and priced at $0.99 per channel.
If you’re not expecting much from the 2.5G service, think again. ROK was recently consumer tested against the leading 3G TV services in the UK, coming out in second place, ahead of big boys 3 and Orange, for the quality of service. However, ROK doesn’t seem to be going for the mainstream market in the US – instead focusing on niche/alternative content, such as TV Reggaeton, OutThere TV, and Noche De Salsa. Up to niche 50 channels should be available in the coming weeks, along with on-demand and premium programming.
To get ROK TV, visit the ROK website, register and download the software to your smartphone, Windows Mobile or Java device. You can then build up your own custom package of channels. To get things off the ground, the company is also offering one month of free ROK TV for all new subscribers.