Press Asked to Stop ‘Googling’

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In what appears to be a futile attempt to stop the name Google becoming a verb the search giant has been writing to media organisations asking them to avoid confusing the name Google with the act of searching the Internet. Clearly mindful of what happened to brand names like Hoover, Xerox and so on they are also concerned about their trademark losing some of its cachet. If you want to know more just Google ‘googling’…

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