Good news for anyone who hates leaving the house just before Jeremy Kyle hits the screens – you will soon be able to watch it on your mobile via 3, after the company announced an exclusive deal with ITV to stream the channel.
The deal allows 3’s 3.5 million customers to watch ITV1, along with "participation channel" ITV Play live. It will be the UK’s first live streamed terrestrial mobile channel and the largest service of its kind in the UK, with coverage of more than 89 per cent of the UK population.
The service will be available from this autumn, with 3 having an exclusive 3G mobile licence to 3 for six months to host the ITV channel. Full details of the channel packages will be announced nearer the time of launch.