Sky should increase competition in the UK broadband market further with an expected announcement of a "free broadband" product in competition with Carphone Warehouse and Orange at a press conference on Tuesday, which will be covered live by Tech Digest.
A move into the broadband has been expected since the company purchased broadband provider Easynet late last year. Analysts expect BSkyB to offer free high-speed internet access to its higher spending subscribers in an attempt to gain a foothold in the market. The company will also be keen to maintain its 8.1 million customer base from the threat of TV over the internet (IPTV) from the likes of BT, with its Vision package and NTL. With over half of Sky’s customers having broadband in their home, there’s a real possibility that many could ditch the dish and in favour of net-based packages.
Details of Sky’s package will be revealed as they’re announced, so make sure you check back from around lunchtime on Tuesday.