We could play "guess the object", but the title gives it away. Yes, it’s a projector, or specifically, the SIM2 Grand Cinema HT305E DLP HD projector, which is featured over at HDTV UK.
It’s a very stylish way to project large, high-definition pictures onto any surface around the home – and with a maximum projection size of 250-inch diagonal, you could do with a big one. It’s certainly not for anyone on a budget, with the price just shy of £5,000. But for such a stylish piece, you wouldn’t expect anything less.
For more details, a full specification and indeed, everything else in the world of HDTV, head on over to HDTV UK.