Intempo Digital's Buddy puts sat nav in the pink

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I imagine most people buy a sat nav system because of the features and price – but you can’t discount those who just want their gadgets to look right. Intempo Digital’s Buddy is aimed at such a market, with the company unashamed to admit it’s aiming for "instant female appeal" with the pink casing decorated with flowers and butterflies. 

That’s not to say the technology is inferior – it has all the features you’d expect from a sub-£300 unit. It features a 3.5-inch touchscreen, with location inputted via city, street or postcode information or from accessing Buddy’s "Points of Interest" database, which allows direct navigation to airports, hotels, bars, restaurants and petrol stations for example. Favourite destinations can be stored and accessed at the tap of the screen as can a list of recently visited locations in the History option. And if you miss a turn or take the wrong exit the software will quickly re-route by calculating the next quickest journey almost immediately.

You can select the level of information required from the landscape format with a view of upcoming roads and the option of 2D or 3D maps, to day and night screen backlight, zoom function, current speed and latitude – all activated with a tap of the screen. It can also be used in pedestrian mode, picking out the best routes for foot or cycle. The unit is powered by a car charger or its internal battery which has a typical run time of 3.5 hours.

Available now, it retails at £299 and is available from Argos and select Superdrug stores. If you want to get a closer look at the system, check out this One Minute Review from our sister site Shiny Shiny.

Intempo website

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Dave Walker