Traditional auction houses might give the imrpession of stuffiness, but they’re not slow on using the latest technology. One of the big players – Christie’s – has launched Christie’s Live, a new service that takes you into a live auction from the comfort of your computer screen.
The service, launched this week, allows registered users who can’t make an auction to bid for an item as if they were there, with a relay via the net offering the look, sound and feel of a real Christie’s auctions. Christie’s Live combines real-time video and audio with clear bidding instructions to allow you to "virtually" attend auctions at Christie’s not just in the UK, but around the world.
During its introductory phase, Christie’s Live will be rolled out to selected sales in New York and London, including the much talked about three-day sale of Star Trek memorabilia in early October. Financially, I can see it being quite dangerous – remember, this isn’t eBay, you could be bidding some serious cash. But if you’ve got the money and got your eye on something – it could be a lot of fun.