Given the proliferation of white earbuds everywhere you look, you might think that everyone now has an iPod, but Apple is still riding high on a wave of popularity thanks to the continued evolution of the device.
Over 8 million iPods were shipped in the last quarter, which is 32% up on 2005. Profits are now up by 48% on last year. 39% of the sales came from outside the US.
Apple also stated that its sale of Macintosh computers had risen by 12% on last year, to 1.33m units, the majority of which now sport Intel processors. That’s still a drop in the ocean compared to the likes of Dell, but it’s significant enough.
So what’s driving Apple’s new found popularity?
Well, Apple are still innovators, and they haven’t stood still. The
iPod has evolved enough to make it continually attractive to first-time
users and owners of older iPods.
Their iPod advertising campaigns have always been good. I’m not so
convinced about their computer ads – does any lay consumer really care
that Apple now uses Intel?
What Windows users seem to care more about is that they can now run
their operating system on a Mac. That makes switching much easier.
I think it’s fair to say that the old Apple were quite stubborn and
avoided standards. The new Apple is much smarter. Releasing Boot Camp –
the software that allows Windows and other PC software to run on
Intel-based Macs – was a killer move on Apple’s part and should work
well for them.
I don’t think Macs are ever going to go mainstream like their little
white-earbudded cousins, but they’re definitely getting more attention
than they used to.
What do you think of Apple’s current run of success?