Apple to announce movie rentals for iTunes?

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According to Think Secret, Apple’s Steve Jobs is set to make a major announcement at their Worldwide Developers Conference, using his keynote address to unveil movie rentals through the iTunes Music Store.

Apple is said to have forged agreements with Walt Disney, Universal Studios, Paramount Pictures, and Warner Bros., with talks ongoing with other major movie studios, which may be comcluded before the announcement. The agreements are for rental, rather than sale – with the film industry obviously standing their ground against Apple’s desire for cut-price online movie sales.

Because the movies will be rented, downloads are expected to be coded, possibly with some kind of date stamp that will restrict playback, either by number of playbacks or with a time limit, after which the movie will be "turned off". Expect much more on this when the conference gets underways in three weeks’ time.

Apple website

Via Think Secret

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Dave Walker