Consumers will pay more for greener PCs


We don’t just want better PCs, we want greener ones – and we’re willing to pay a premium for a green PC, according to a new survey.

The study by Ipsos-Mori for Greenpeace claims that consumers are willing to pay up to an extra £108 for a PC containing fewer chemicals. Previous research found that making the average PC required 10 times the weight of the machine in chemicals and fossil fuels. Electronic waste, or e-waste, is a massive global problem, with 30 million computers thrown out every year in the US alone. About 70% of heavy metals in landfill sites come from e-waste.

The research coincides with an announcement by Dell to phase out a number of toxic chemicals in its products. Dell says it will eliminate the use of all brominated flame retardants (BFRs) and polyvinyl chloride (PVC) in its products by 2009. A number of other firms, including Hewlett Packard, Nokia, Samsung and Sony Ericsson, have also made commitments to phase out hazardous chemicals.

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Dave Walker
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