3 offers Yahoo! content on its 3G phones

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3 has announced a deal with net giant Yahoo!, which will mean many of the Yahoo! services being available to 3’s customers in the near future, including, for the first time, a full web search facility.

Under the terms of the agreement, the two companies will work together to offer Yahoo! Search, Yahoo! Mobile Web, Yahoo! Messenger, Yahoo! Mail, and Yahoo! Go for Mobile on 3’s networks around the world. Additional Yahoo! services will also become available to 3 subscribers in the future.

The UK’s 3 customers will be the first to receive the content. The Yahoo! services will all be accessible to subscribers either via the internet browser on the handset or through client applications such as Yahoo! Ready or Yahoo! Go for Mobile on select devices. 3 UK previously allowed its customers to access only specially selected websites due to concerns over user experience, but the agreement with Yahoo! signals a new policy of full web access, enabled by Yahoo’s website adaptation technologies.

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Dave Walker