3 to offer free mobile highlights of all World Cup games

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If work commitments are blocking your plan of sitting in front of the TV for the duration of the World Cup, help may be hand from 3, which is offering highlights of all World Cup games for free to its subscribers.

3 has acquired the rights to all the World Cup matches and will be offering free extended highlights of the games 5 minutes after the final whistle, along with dedicated mobile TV channels and a daily magazine show, which the company claims is the first made-for-mobile programming of its sort.

In addition, to the highlights, 3 will offer "Today’s Best of" content and a new "match centre" application, which will offer minute-by-minute text commentary and in-match stats from every game. There will also be premium content, such as video goal alerts, wallpapers, ringtones and games.

Find out more at the 3 website

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Dave Walker