3 launches first mobile World Cup tv show

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There’s no need to rush back home for your World Cup news and punditry – you’ll soon be able to get it on your 3G phone, with 3 set to launch the first commissioned  sports programme for Mobile TV – Berlin or Bust – which airs on 5 June.

The company claims it will be "an irreverent and entertaining look at the tournament", with previews and reviews of each day’s World Cup action. Hosted by Sam Delaney, the show will feature celebrities, including the likes of the Kaiser Chiefs and Ray Winstone and everyone between, plus analysis from former England star Ray "Butch" Wilkins. Except he doesn’t use the "Butch" bit anymore.

Berlin or Bust will be available free to all 3 customers throughout the tournament and will be on air from the 5th June, with a trailer available from 1st June.

In the meantime, don’t forget you can get all the latest news from out fantastic footie blog Who Ate All The Bratwurst.

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Dave Walker