Nokia seems intent on cutting out the middle man, starting up an online shop for the UK market to sell sim-free mobile phones to British punters.
As well as the usual high street selection of Nokia phones and accessories, the Nokia UK Online Shop will feature regular mobile device exclusives for customers, starting at the launch when the website will feature the black 8800 (pictured) – a new design that until now has not been available in the UK.
In addition to the latest Nokia products, the company says the shop will also be used to promote new "mobile experiences" – from games and music through to movie and photos. That probably means downloads.
There’s clearly a market for sim-free phones, but it’s perhaps worth noting that contract phones are usually heavily subsidised by the operators to get you to sign up to a contract. So expect to pay a premium for the pleasure of going sim-free with Nokia.
Visit the Nokia Online Shop