Search engines are big business. While it might not cost you anything to find what you want, you search could be generating advertising revenue for the big search operators and a number of sales for those who pay for the premium slots. One new search engine – everyclick.com – aims to follow this example, but use some of the money generated as charitable donations.
Every time a user clicks on a paid-for listing on everyclick.com, 50% of the revenue generated is donated to charity. Similarly, when a user shops with everyclick.com, 50% of commissions are donated to charity. On average, each search generates 0.5p.
everyclick.com hopes to have raised more than £20 million for over 170,000 UK charities by the end of 2008. So if you want to find something, why not do it the charitable way?