In a moment of great symmetry, the 3 network has turned 3 – and to celebrate, they’ve conducted a survey about the trends in video conversation – or to put it plainly, how people use their 3G phones.
And the upshot is a series of new descriptions of phone uses which very much sound like they were dreamt up by over paid trends agency staff after a bottle of Chablis or two. Actually they were…
Nevertheless I can see potential for Mobumentaries and especially The Andrew Marr Effect.
The full list in all its glory is after the turn.
How do you use your 3G phone?
Proofing – using a 3G handset to video anything from a celebrity sighting to bad service in a restaurant to use as visual evidence later on.
Mobumentaries – using your phones to create a mini-movie documenting your lives.
The Andrew Marr effect – Men’s tendency to adopt an alternative persona and give a running commentary in the style of a news report when recording on their phone.
Visual Vanity – Women turning their video phones on themselves for anything from applying makeup to trying on a new outfit for a more realistic view of how they look than in a mirror.
Talent scouting – the video mobile becomes the ultimate boy’s toy on a Saturday night as groups of mates undertake reconnaissance missions at different parties to find the best ‘talent’ of the opposite sex.
Virtual phone box – the tendency for people to create their own personal space to make a video call even if it means marking out a phone box size space by pacing in a small rectangle while on the phone.
Icebreakers – When introducing someone to another group in advance, people would record a short video message or ‘social passport” to send in advance of the meeting to break the ice.
Night safe – Girls using their video mobiles to record a clip of a cab driver before they got in, to send to a friend as a ‘safety bank’.
Video gloating – showing off via video covered everything from sending a clip of a new purchase to a football chant if their team had lost.
Citizen journalism – using 3’s service that allows people to upload their own ‘at-the-scene’ reports or celebrity spottings, and get paid for it.