Orange is to offer fixed line phone services to business users in the UK, opening up the possibility of it challenging BT for a chunk of the UK consumer market too.
Using the Cable & Wireless’ network, Orange Landline for Business will offer fixed line services with call charges up to 20 per cent less than BT. Based on Wholesale Line Rental (WLR), it means firms will be able to get their fixed line and mobile services from a single supplier. It’s the first stage of a major restructuring for Orange in the UK as it positions itself as an integrated communications operator. As part of this overhaul, the ISP Wanadoo will be rebranded in Orange colours, giving the enlarged group the ability to add broadband to the bundle of services on offer.
Today’s announcement only deals with business, but don’t be surprised if the telecoms group offers a bundle to consumers as well. We’ll keep you posted.
Via The Register