Is it Virgin Cable now?


So you now have almost nationwide coverage for your cable network, and are ready to take on Sky in the digital TV arena. But what do you call yourself? NTL sounds a bit old school, and besides over a third of your customers think they subscribe to Telewest.

Well, in what might prove to be a stroke of genius it appears that the newly merged cable company could find itself called Virgin.

NTL has approached Virgin Mobile in a deal which would see the UK’s fifth largest network (it has five million customers) become part of the cable group. This would enable it offer digital TV, broadband, landline telephony and mobile.

The clever bit though is that the whole business would be marketed as Virgin, which is a lot cooler and has miles better brand recognition than NTL.

As you may have read here, the EU has insisted the Premiership ceases the monopoly Sky has to show live games, so the new Virgin network would be in a very strong position to bid for one of the six football packages on offer.

Sky recently signed a deal to take over Internet Service Provider Easynet and along with Telewest is pioneering HDTV in the UK.

More cable
Telewest HD preview
NTL buys Telewest

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  • I have been waiting for over a month for the v+ box now and my installation date was today. When I got up this morning after having to take a day off work all my services were off due to a error in the area, So I called virgin to make sure that it would be back on for my installation. Well after being pushed from piller to post to find out I was told that they had no record of my order even tho I had my confirmation letter. Now I have been told that I will have to make another appointment for in a months time!!! Well there customer service is below average and sky’s deals are starting to look more appealing to me. Take your chances with Virgin beacuse even if they give you something in writing they still dont hold up to their promises.

  • What are the two gabbling idiots trying to tell us on Virgin TV?. THIS must be the worst presentation of a new service ever.

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