Vodafone and Sky are claiming a successful debut for the launch of Sky Mobile TV on the Vodafone 3G network says Mobile Marketing Magazine. Apparently customers have accessed one million streams of mobile TV channels in the two weeks since the service launched on 1 November. With Vodafone having 341,000 Vodafone live! with 3G customers at 30 September, this equates to just under three streams per 3G customer, though the figure does include viewing of additional ‘variety’ channels, including Channel 4, which are not part of the Sky Mobile TV service.
Sky Mobile TV offers 19 mobile TV channels, including 24-hour news, sport, entertainment and documentary programmes to all Vodafone live! with 3G customers. The channels come in two ‘packs’ – a News, Sport & Factual pack and an Entertainment & Music pack. The service is free to all Vodafone live! with 3G customers until 31 January 2006, £5 per pack per month thereafter. The service is exclusive to Vodafone UK until 31 March 2006. More here.