The making of the Sony Bravia ad


Computer graphics are everywhere these days. So to shoot an entire commercial without any at all is rare. But that’s exactly what Sony did for a new ad to highlight its latest range of BRAVIA HDTVs. Set to the stripped-down acoustic soundtrack of José González’ Heartbeats, 250,000 ‘superballs’ come flying, in slow motion, over the brow of a typical street in San Francisco, raining down on anything that gets in their way.

See how the ad was made: low res, high res

For more info on Bravia TVs click here

***Promotional Post in Association with Sony BRAVIA***

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