The making of the Sony Bravia ad

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Computer graphics are everywhere these days. So to shoot an entire commercial without any at all is rare. But that’s exactly what Sony did for a new ad to highlight its latest range of BRAVIA HDTVs. Set to the stripped-down acoustic soundtrack of José González’ Heartbeats, 250,000 ‘superballs’ come flying, in slow motion, over the brow of a typical street in San Francisco, raining down on anything that gets in their way.

See how the ad was made: low res, high res

For more info on Bravia TVs click here

***Promotional Post in Association with Sony BRAVIA***

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