Personally I can’t think of one single reason why you would want clips from one of Jamie Oliver’s shows on your mobile phone (it’s not like you’re going to prepare some porcini mushrooms or toss a salad on the bus is it?). But maybe the guys at Vodafone have thought of an application we haven’t, because they’re offering film clips of 100 of his recipes as downloads for Vodafone Live! with 3G customers. The footage has been taken from Oliver’s Twist, a show filmed for the US which has never been seen in the UK, and each recipe has been edited to three minutes. Can’t wait to watch them.
Jamie Oliver’s official website