One of the most memorable adverts from the eighties is heading back to our TV screens. “‘ello Tosh gotta Toshiba” has been revived as part of a marketing campaign from Toshiba’s PC division.
The new version, which has been updated by Madness singer Suggs, features a high- tech electronics laboratory where robots subject Toshiba notebooks to a series of rigorous tests.
Dave Waters, creative director at DFGW the company responsible for the ad said, “The “‘ello Tosh’ tagline has gone down in advertising history, demonstrated by the fact people still remember it today – it’s been a privilege to take the original creative and give it a modern twist. It will be interesting to see the impact the new advertisements have on the general public, and crucially the impact it will have on Toshiba’s laptop sales.”