Here’s an intriguing prospect – MP3 players designed to rock the nursery world. Bush/Alba is launching a series of models under the idrops banner aimed unashamedly at kids. Each player is not only colourful, features 128MB of storage and comes with a neckstrap and earphones, but it is also accompanied by its own sticker sheet. But the genius move is that the players also feature a pre-loaded bedtime story, meaning that not very caring time poor parents can skip the latest instalment from The Lion, The Witch and The Wardrobe and let the idrop take over leaving them free to enjoy the latest episode of Extras. Sounds great.