What is going on? Last week a property programme on Channel 4 voted Hull as the UK’s worst place to live. This week the very same place, most famous for Philip Larkin and, er, The Beautiful South, is revealed as being home to some of the nation’s biggest gadget lovers. According to the Intel poll, nearly 62 per cent of Yorkshire and Humberside folk own at least one of the 14 home entertainment essentials* while among those in the South East and London it’s just 58 per cent (surely more than that own a mobile phone?). Maybe people in Hull are buying more gadgets because there’s not that much to do around town. Or maybe it’s that the survey is more likely to get picked up by national press if it has an unexpected ‘northerners love gadgets more than southerners’ angle. Call me cynical, but I suspect the latter. Anyway, like all surveys it makes interesting reading so we’ve cut and pasted the highlights of the press release for you.
* satellite tv, digital radio, mobile phones, DVD player, MP3 players/iPods, computers, laptops, the internet, digital camera, gaming console, in car satellite navigation, wireless networks in the home and cordless phone
The survey also reveals that must-have gadgets are no longer just for men and young people – both gender and age gaps are closing. Women and the over-50s both own at least seven of the 14 home entertainment essentials compared to men and the under-50s who both own 8 out of 14 items.