The other day we told you how live footage from the Big Brother house will be beamed direct to 3 mobile phones. Well it seems like BB is the tip of multimedia iceberg and that Channel Four has huge plans for getting its footage on to mobiles.
A company called Volantis has announced that it has been chosen by Channel 4 New Media to develop and host the first dedicated Channel 4 branded mobile portal.
The new video portal called Mobile.channel4.com goes live on 27th May 2005 and doesn’t only feature BB, it will also have other Channel Four programmes including Channel Four news. According to C4 the service can be reached by anyone with web access via their mobile, and it will offer video for 3G users, alongside the usual mobile web staples like news stories and downloads.