Amazon has launched a DVD rental service. £7.99 a month gets you four DVD rentals a month and you can have two at any one time. For £9.99 you can have three DVDs at home at any one time and up to six DVDs a month. Users create a list of the DVDs they want to rent and Amazon sends them out as and when. You can keep the DVDs at home for as long as you like without late fees and all that business, but if you want to rent more you’ll need to send them back in the pre-paid envelopes provided. Become a rental member and you get 10 percent off all DVD purchases.