Sky turns to supermarkets for Xmas

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Sky is set to make its supermarket debut with a new Starter Pack that will be available in around 60 Tesco Extras stores from November. Costing £39.99, the pack includes one or two months’ viewing on selected packages plus standard installation of a free Sky box and mini dish.

The Sky Starter Pack will also be available in more than 1000 Argos and Woolworth’s stores across the UK. Obviously, the satellite broadcaster is hoping that people will buy it as a Christmas gift for their loved one (ah, how romantic..)

To get started the recipient of this lovely gift quotes the unique reference number inside each Starter Pack and then chooses their viewing package and convenient installation date. So really it’s nothing more than a glorified gift voucher. Still it’s the thought that counts.

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