The UK Beta version of Froogle has just been launched. Google’s latest venture allows you to perform a product search that will bring up a list of retailers selling that item. The service has been designed to look almost identical to its sister site, and like Google it will include sponsored links and paid for adverts in the results. One difference is that a photo of the product accompanies each search result, making it easy to find the exact item you’re looking for. It’s free for merchants to get into the listings, they just need to provide details of their wares.