Here’s one for the kids. 3′s just made a deal with Emap that means customers can download ringtones and pictures from Emap’s most popular titles. Brands such as FHM, Kiss, Kerrang!, Smash Hits!, Q, Empire, Heat, New Woman, Mojo and Mixmag.
For £2.50, you can download a selection of tunes and pictures, with 75 new selections added every week. Music from Smash Hits! and Kiss should appeal to the youth market – the ones who are responsible for keeping the ringtones and wallpapers market alive – but we’re not entirely sure how popular the Mojo offerings are going to be. What are they going to come up with? Jimi Hendrix ringtones and a Fab Four picture for wallpaper? Not exactly target audience is it?