3 launches Pay As You Go

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Struggling 3G outfit 3 has announced it is to enter the pay as you go arena with its own extremely competitively priced PAYG service.

With pay as you go now accounting for around 70 per cent of the mobile phone market it is no surprise that 3 has taken the decision in order to boost customer numbers. But what’s perhaps more surprising is that the operator has decided to focus so heavily on value for money rather than emphasising the strong points of the technology such as video calling.

ThreePay customers can chose from three top-up vouchers with calls exactly the same price regardless of the mobile network/landline being called. Importantly because customers pay for the number of minutes, they know exactly how long they are going to get before they need to buy a new top up voucher.

3 claims that anyone currently spending more than £15 a month with another network operator will save money with its service. However, the downside is that vouchers have to be used up within 30 days of activation.

Here are the three vouchers:
£15 voucher = 100 minutes
£25 voucher = 500 minutes
£35 voucher = 750 minutes

Bob Fuller, Chief Executive of 3, said: “3’s challenge as the new-entrant is to shake up a stale and unimaginative market; to find ways of delivering better value to consumers. We have put an end to the Pay-As-You-Go practice of charging punitive prices for cross-network, peak-time calls. Our offer is fair, simple and excellent value. The calls cost the same no matter what time it is, or which network you’re calling. What’s more, we are not punishing customers for paying up front; we are offering them the same value available to our contract customers.”

ThreePay will initially be available with the Motorola A835 mobile phone.

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10 comments

  • I was going to buy one but a 30 day expiry on vouchers is just rediclous! If I was wanting to spend £15 a month on my mobile I would get a contract phone.

  • I was going to buy one but a 30 day expiry on vouchers is just rediclous! If I was wanting to spend £15 a month on my mobile I would get a contract phone.

  • i got a motorola a835 on 3 but i would like to now how much it is to go on wap, to send a txt message and how much to make a phne call can someone please help me thanks Christian Cartwright email – cartwright118@hotmail.com

  • Not receiving java games no service available in my area (Lincolnshire). Also cannot get vouchers or top up cards. Can you help?

  • I bought a new 3 pay phone and cannot get a top up card in my area, can anyone tell me where in my area (Galashiels)I could buy one?

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