Wi-Fi zone encompasses London's West End

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A new wi-fi zone that encompasses much of London’s Piccadilly has been created by Broadreach Systems, according to a story in The Guardian.

The zone, which enables anyone with a Wi-Fi connection to check their e-mail or acess the web around the statue of Eros (either outdoors or in buildings), will be free until Christmas. Thereafter, it will cost in the region of £2 for 20 minutes access.

“So many companies have talked up Wi-Fi zones but not followed through,” says Broadreach’s Chief Executive Magnus McEwen King. “We just wanted to show everyone it could be done.”

The Piccadilly wi-fi zone, which will be extended to Leicester Square next month, isn’t Europe’s first zone. Internet cafe group Reload has a zone that stretches from Paddington’s railway station to the northern fringes of Hyde Park. And a wi-fi zone was created for Paris’ La Defense business district last year.

However, the latest zone – which has been created by daisy chaining a series of wireless access points together – is the biggest in London so far.

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