The zone, which enables anyone with a Wi-Fi connection to check their e-mail or acess the web around the statue of Eros (either outdoors or in buildings), will be free until Christmas. Thereafter, it will cost in the region of £2 for 20 minutes access.
“So many companies have talked up Wi-Fi zones but not followed through,” says Broadreach’s Chief Executive Magnus McEwen King. “We just wanted to show everyone it could be done.”
The Piccadilly wi-fi zone, which will be extended to Leicester Square next month, isn’t Europe’s first zone. Internet cafe group Reload has a zone that stretches from Paddington’s railway station to the northern fringes of Hyde Park. And a wi-fi zone was created for Paris’ La Defense business district last year.
However, the latest zone – which has been created by daisy chaining a series of wireless access points together – is the biggest in London so far.