Call of Duty: Modern Warfare 2 will be priced at £54.99 when it is released in November - cue rage.
Activision are blaming rising production costs and the falling strength of the pound for the sudden and seemingly disproportional hike.
Depsite the game retailing in the US for a mere $59.99, only £36 in sterling! Explain that Activision!
And with Activision now regularly breaking the £50 barrier with it's games (DJ Hero), it won't be long before others follow suit.
Console games have been meandering toward the £50 mark for a while and ultimately it will be the consumer who sets the price. If, come November 10th, gamers band together, hold strong and don't buy Modern Warfare 2 at this ridiculous price - Activision will be forced to bring the price down. And it will set a precedent, developers will know the £50 is too much, and it is too much.
Will that happen? Will-it-heck-as-like.
Games about war. Love them or hate them, they tend to be phenomenally successful, despite the fact there's so darn many of them. The biggest and best of this past year, however, has definitely been Call of Duty 4 - a version of the WW2 first-person-shooter based in the present day. That was recognised at the Golden Joystick awards on Friday, where the game grabbed awards for "Ultimate Game of the Year", "Online Game of the Year" and "PC Game of the Year".
Aside from the fact that it definitely wasn't the "PC Game of the Year" (that honour goes to Audiosurf, in my humble opinion), the game does deserve a decent amount of recognition - it was fantastic and looked incredible. Other winners at the Golden Joysticks included GTA IV, Activision Blizzard, Legend of Zelda: Phantom Hourglass, and Guitar Hero III. A full list of winners is over the jump...