Individuals looking to bask in the warm weather and enjoy the latest music at this year’s Glastonbury Festival, will also be treated to free 4G connectivity by telecoms giant EE.
The network is an official partner of the festival and will be supporting it by offering its “super fast” 4G connectivity for free, in the form of quirky cow statues that’ll act as MiFi hotspots.
EE’s idea here is to be able to show off the credibility of its 4G connectivity but at the same time be able to support those going to the festival, allowing them to upload photos and update their social networking statuses – heck, it’s free bandwidth to upload HD video of bands you’ve recorded without worrying about your data cap (just please don’t record in portrait mode).
The press release claims that the cows have been modelled on Worthy Farm’s famous dairy herd and are made of fibreglass.
The cows have also received a touch-up from renowned festival artist Hank Kruger, who is attributed to this made up quote from the press release: “It’s not the first cow I’ve ever painted but it’s certainly the most high-tech. We’ve loved bringing these 4G beasts to life and I think they look brilliant. My team and I have even named them: Dolly, Daisy and Molly seemed the perfect fit to me.”
The fancy cows will be available to use from 10am to 10pm on Thursday to Saturday.