Gastric bands at the ready: competitive eating show Man Vs. Food is about to hit the LoveFilm Instant TV streaming service as the Amazon company signs a new deal to offer shows from The Food Network.
Part of the Scripps Networks Interactive, The Food Network content will also come alongside shows from the Travel Channel, adding programmes like Food Nation, Bizarre Foods with Andrew Zimmern and Restaurant: Impossible to the streaming service.
Cooking shows from British favourites Andy Bates and Reza Mahammad will also feature alongside LoveFilm Instant’s catalogue of TV programming and blockbuster movies.
“We’re delighted to announce this latest deal with Scripps Networks Interactive, which brings something very different and exciting to our members,” said Simon Morris, Chief Marketing Officer at LoveFilm.
“There is no doubt that we are a nation of foodies, and it’s great that this deal will enable us to meet increasing viewer demands for this particular type of content.”
Kate Bradshaw, VP Digital UK/EMEA from Scripps Networks added: “We’re pleased to be partnering with LOVEFiLM Instant to provide consumers another platform to engage with some of our best-loved shows, wherever and whenever they want. We are incredibly proud of the fantastic content that we work hard to create and we know that LOVEFiLM members will savour every episode.”
LoveFilm Instant streaming, available on PC, Mac, Android, iPhone, iPad, Xbox 360, Wii, Wii U and PS3, costs £4.99 a month.
By Gerald Lynch | July 30th, 2013