With the full picture of what to expect from the Xbox One and PlayStation 4 next generation gaming consoles finally becoming clear, gamers are finally starting to pick their horses for this year's big gaming race.
And despite the reams of negative press it's picked up so far, the Xbox One seems the more popular of the two next-gen consoles, just edging ahead of Sony's machine with 2.4% more pre-order sales through leading online retailer Amazon.co.uk.
"It's not clear yet which of the two will have the edge when they launch later this year," said Xavier Garambois, VP of Retail at Amazon EU.
"What's certain, though, is that fans are already excited about how the next generation of consoles will change the world of gaming and home entertainment."
Ketu Patel, Head of Video Games at Amazon.co.uk Ltd added: "Both the Xbox One and PlayStation 4 are set to have a huge impact, not just in terms of cutting edge games but also as part of the way in which families enjoy home entertainment. It will be fascinating to see how the battle between the two console giants develops over the coming months - the fight for who's going to be the must-have Christmas present is only just beginning. "
Of course, with the annual E3 gaming conference behemoth set to see the two consoles go toe-to-toe this week, revealing the last major details of both consoles (Christ, we don't even know what the PS4 looks like!) as well as the last remaining launch titles, all this could change. With plenty of time before the two consoles' expected Christmas 2013 release date, expect this sales race to be a photo-finish.