HTC One range fails to hit sales targets

one-x-s3-camera.jpgHTC’s critically acclaimed One range of Android phones has under-performed, seeing the Taiwanese firm’s revenue fall and leading them to predict further revenue drops in the future.

Revealing their second quarter earnings, the HTC range did well to push sales 34.4% over Q1 2012. However, those figures were still down 26.8% year on year.

As a result, HTC’s third-quarter predictions (which could see their range go up against an iPhone and Samsung Galaxy Note 2) have significantly dropped. HTC predicts revenue for the third quarter of 2012 will be between $2.3 to $2.7 billion (£1.5-1.7 billion), down potentially 23 per cent on its second quarter earnings, which pulled in $3bn (roughly £1.9bn).

Though sales are strong in Asian markets, US and European markets are still proving a tough sell for HTC, where Samsung and Apple smartphones dominate.

Check out our full review of the HTC One X by clicking here.






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Gerald Lynch

Gerald LynchHTC One range fails to hit sales targets