Despite stiff competition from the Samsung Galaxy Tab range, Google’s Nexus 7 and Amazon’s Kindle Fire, Apple’s iPad continues to dominate tablet sales, with a 68% market share.
New second quarter data from the International Data Corporation (IDC) shows that Apple shipped 17 million iPads during Q2, up from 11.8 million units in the first quarter, a boost likely attributable to the new iPad 3rd generation launch.
Their nearest competitor in the tablet market is Samsung, who managed a comparatively paltry 2.4 million units shipped over the same period. This however marks exponential growth for Samsung, experiencing a 117.6% rise in sales when compared to the same period a year earlier.
“Apple built upon its strong March iPad launch and ended the quarter with its best-ever shipment total for the iPad, outrunning even the impressive shipment record it set in the fourth quarter of last year,” said Tom Mainelli, research director, Mobile Connected Devices.
“The vast majority of consumers continue to favor the iPad over competitors, and Apple is seeing increasingly strong interest in the device from vertical markets–especially education. While iPad shipment totals are beginning to slow a bit in mature markets where the device saw early traction, growth in other regions is clearly more than making up the difference.”
In terms of worldwide tablet sales, 25 million slates of all brands are estimated to have been sold during Q2 of 2012, up from 18.7 million in the first quarter of 2012 (with that rise likely down to the new iPad and Nexus 7 launches), and growing a massive 66.2% over the 15 million units shifted in the second quarter of 2011.
It seems the post-PC revolution is finally kicking into gear.
By Gerald Lynch | August 2nd, 2012