Sportswear brand Nike have landed themselves in hot water with advertising regulators, after they had been found using the personal Twitter accounts of footballers Wayne Rooney and Jack Wilshire to promote their Make It Count campaign.
The offending tweet from Rooney’s account read: “My resolution — to start the year as a champion, and finish it as a champion…#makeitcount gonike.me/makeitcount”.
Injured Arsenal midfielder Wilshire also tweeted: “In 2012, I will come back for my club — and be ready for my country.#makeitcount.gonike.me/Makeitcount”
Nike have now had the Twitter campaign banned by the ASA, with the regulators stating that both tweets had been “agreed with the help of a member of the Nike marketing team,” very much against the bodies rules.
Nike argued that both players are so closely associated with the brand already due to numerous sponsorship deals that the tweets would not mislead their followers, but the defence was overruled by the ASA as the tweets were not “obviously identifiable”.
Here’s hoping all the kerfuffle surrounding the ban doesn’t put Rooney off his game for this weekend’s Euro 2012 Quarter Final match against Italy.
By Gerald Lynch | June 20th, 2012