Tag: asa
Scam ads surge online – celebrity ‘endorsements’ and deep fakes to blame
The UK’s Advertising Standards Authority (ASA) has issued a warning about the rise of scam ads online, revealing key trends observed in 2024. The ASA’s Scam Ad Alert system, in […]
3 in 4 over 65s find language of broadband providers confusing
Almost three-quarters of over-65s (73%) believe that the language broadband providers use to describe deals is confusing, according to research by comparison site Broadband Genie Compared to other age groups, […]
2 in 3 Brits feel broadband providers use baffling jargon like FTTP
More than half (54%) of Brits believe that broadband providers are intentionally keeping them in the dark, hiding behind confusing jargon to squeeze more money out of customers. The research […]
Tech Digest daily roundup: BYD steals Tesla’s sales crown
A Chinese firm backed by Warren Buffett has stolen Tesla’s crown after selling more electric cars in the first half of this year than Elon Musk’s company. BYD, which is […]
ASA says we ‘struggle to identify influencer ad posts’
Social media users struggle to identify ads posted by influencers and clear labelling is crucial to let consumers know when they are being sold to, according to a report. The […]
TalkTalk ad banned over claims competitors could not beat Wi-Fi signal
An advert for TalkTalk’s Unlimited Fibre broadband has been banned for misleading consumers with the claim that its Wi-Fi signal could not be beaten by competitors. The television, radio and […]
Dungeon Keeper ad is misleading, rules ASA
An advert for the Electronics Arts mobile app game Dungeon Keeper has been effectively banned by the UK's Advertissing Standards Authority after complaintss that it wasn't actually "free to play" at all. A complaint against EA over its advertising for…
Jaguar car ads banned for 'glorifying speed'
It seems that in the UK, you are allowed to build and sell a car that goes fast, but you are not allowed to advertise the fact that it goes fast. In news that is sure to see Top Gear…
ASA orders EE to drop 'most reliable broadband' claim
Mobile operator EE must remove the claim that it offers "Britain's most reliable broadband" from its marketing, after the Advertising Standards Authority upheld a complaint from rival BT that the slogan was misleading. The Inquirer tells us that BT filed…
Wayne Rooney's Nike tweets lead to campaign ban
Sportswear brand Nike have landed themselves in hot water with advertising regulators, after they had been found using the personal Twitter accounts of footballers Wayne Rooney and Jack Wilshire to promote their Make It Count campaign. The offending tweet from…
