Tech Digest daily roundup: BYD steals Tesla’s sales crown
ASA says we ‘struggle to identify influencer ad posts’
TalkTalk ad banned over claims competitors could not beat Wi-Fi signal
Dungeon Keeper ad is misleading, rules ASA
An advert for the Electronics Arts mobile app game Dungeon Keeper has been effectively banned by the UK's Advertissing Standards Authority after complaintss that it wasn't actually "free to play" at all. A complaint against EA over its advertising for…
Jaguar car ads banned for 'glorifying speed'
It seems that in the UK, you are allowed to build and sell a car that goes fast, but you are not allowed to advertise the fact that it goes fast. In news that is sure to see Top Gear…
ASA orders EE to drop 'most reliable broadband' claim
Mobile operator EE must remove the claim that it offers "Britain's most reliable broadband" from its marketing, after the Advertising Standards Authority upheld a complaint from rival BT that the slogan was misleading. The Inquirer tells us that BT filed…
Wayne Rooney's Nike tweets lead to campaign ban
Sportswear brand Nike have landed themselves in hot water with advertising regulators, after they had been found using the personal Twitter accounts of footballers Wayne Rooney and Jack Wilshire to promote their Make It Count campaign. The offending tweet from…
Mobile phone company lied about "unlimited data", but that's OK says ASA
unlimited: not limited or restricted in terms of number, quantity, or extent.
It seems that the Advertising Standards Agency (ASA) has a problem interpreting the standard dictionary definition of “unlimited”, because it has ruled in favour of a mobile phone company which used the word before “data” but really meant “250MB per month”.
Yes, it’s one of those words that should bring joy to the hearts of consumers (well, unless it precedes “torture” or “bills” or some other unpleasantness) — and yet so many tech-related companies abuse it mercilessly.
The ASA has already proved itself ineffectual in complaints against broadband providers who boast of “unlimited data plans” and yet cap or throttle users for breaking the obscure “fair use” policies…
Apple forced to drop misleading iPhone ads
Turns out that the 3G iPhone isn’t “really fast” after all. In fact, by saying so, Apple broke Advertising Standards Agency rules.The ASA upheld complaints by 17 people who said that their iPhone 3G was anything but fast, and that the TV advert had misled them.
The ad, if you’ve not seen it, goes on and on about how the iPhone 3G is ‘really fast’, and shows maps and news sites appearing in milliseconds. 3G’s good, but even in central London it’s not that good. Apple, therefore, will not be able to broadcast the advert again in its current state.
No word whether a new version of the ad will include 20-second ‘loading’ pauses and random Safari crashes.
ASA’s ajudication (via the Big British Castle)
Related posts: Apple to be sued over iPhone web browser because it makes pages smaller | Apple releases iPhone firmware 2.2: better maps, Mail, Safari, podcasts, call quality
Vodafone radio ad banned, it zips through T&Cs too fast
The Advertising Standards Agency has been busy vetting technology ads recently. No sooner has it finished rapping Apple for misleading iPhone ads, or Virgin Media for sending bullet-hole mail through people’s letterboxes, then it’s on Vodafone’s case for blurting out the terms and conditions too quickly on a recent radio ad.
A whale-eared listener complained to the watchdog because the words were so fast that it was hard to hear the message. To be honest, I’m of the opinion that there are always several reams worth of finely printed contractual legalese attached to any product, and am happy for the cursory nod any radio advertiser gives to them to be over with as possible…