In the ongoing battle of cable and telco providers both against each other and the big bad Sky; Virgin Media has announced that it’s done a deal with Setanta to bring Setanta Replay to its cable TV customers.
In basic terms, this means that a range of football, including Premier League, FA Cup, England home friendlies and World Cup qualifiers will be available to watch not-quite-live – up to seven days after the game, in fact.
XL customers will get the package free, while M or L subscribers must stump up seven quid a month. If golf, racing and Scottish football is more your bag, you can catch live action via a Setanta Sports package.
Thanks to Sky and Setanta splitting up the top-flight English football spoils, it’s pretty expensive if you want to watch a lot of live matches, but for those who are just happy to watch footie as a feeble excuse from avoiding exercise or housework, deals like this from the likes of Virgin Media and BT Vision might do the trick.
Die-hard football fans will still need to get Sky installed to watch the majority of big names live.
I’m really hoping, particularly given that many customers have to pay for this, that Virgin Media won’t count this in its unpopular traffic management programme.