In a straw poll I just conducted with a few former colleagues over Skype, I asked five people whether this product is cute or creepy. Turns out that four out of five rated it as "cute" - surprising, because I think it's one of the the scariest things I've ever seen. Place your vote in the comments.
It's a plush bunny toy, with a webcam in its nose. The webcam's not that great - 1.3 megapixel, and it captures in 640x480. Not awful, but not brilliant. Still, if you're buying a plush bunny webcam, then let's face it - you're not doing it for the specs.
There's a wide range of these webcams, from the cute (cow, penguin) through the obscure (supposed-to-be-a-mole) to the utterly trouser-browningly-terrifying ("Angel Baby").
Related posts: Microsoft launches two new LifeCam webcams | Canadian "Robot Doctor" is little more than a glorified webcam on wheels
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It looks like it's doing a poo.