According to Wikipedia, the yin and yang are “generalized descriptions of the antitheses or mutual correlations in human perceptions of phenomena in the natural world”- which is, in my opinion, the second best abstract concept to design a point-and-shoot digital camera around (the first being “despair”).
The Yang Ying digital camera (see what they did there?), which can break in two and contains built in flash memory and USB plug with which to store and transfer images, can be used to take photos of those antitheses of human perceptions in the world. It even has an LCD viewfinder on the back for if you need to help someone perceive the phenomena that you’re trying to describe.
For example, you could take a picture of a football match: whereas some people would see a great sporting contest between athletes at the peak of their fitness, I’d see a bunch of missing-links in a futile battle to see which group of them is better at performing an arbitrary set of skills. Or what about wildlife photographer? You may see cute puppies, but I see vicious little killing machines with sharp teeth in angry, uncontrollable jaws that can jump to waist height.
The camera is still in the “high concept artsy stuff” phase, so don’t expect to see Kubasek Krzysztof’s design sitting in Curry’s and making it look like it has turned into a hippy shop any time soon.
By James O'Malley | August 19th, 2008